740 Youth Athletics is for kids and teens ages 8-18. It is a strength-and-conditioning program specifically designed for kids and adaptable to any environment. Our focus on motor pattern training and physical literacy enhancement optimizes kids’ fitness and elevates their athleticism. We help protect kids and teens against sports injury, boost their sports performance, and push back against the forces behind obesity.
“… Our mission has always been to do what is best for kids. In youth fitness current lifestyles and trends have changed the playing field. Our mission to do what is best for kids must now include countering ever increasing sedentary activities, promoting healthy futures for children who have not moved enough to have developed proper human movement and motor patterns, and educating parents and coaches about the perils and risks of early single-sport specialization and lack of play. Brand X® has evolved from simply making fitness fun for children to a system for building formidable humans, a system specifically designed for children through movement exploration, practice, and play …” -Mikki Martin, Founder of The Brand X® Method